Extreme E News

21 Mar 2021

KSA Sports agrees deal to broadcast Extreme E’s debut season: ODYSSEY21-18

KSA Sports agrees deal to broadcast Extreme E’s debut season

21 March 2021, London: KSA Sports – Saudi Arabia’s leading TV sports network – has today confirmed that it has added to its vast live event portfolio by acquiring the rights to the debut season of Extreme E.

The network will broadcast live all five of the brand-new FIA-endorsed rallies as they take place over the course of the year at breathtaking locations across the world. The first of those is Saudi Arabia’s own AlUla race, which will be Extreme E’s first ever X Prix taking place April 3rd and 4th.

Over the year races from Senegal, Greenland, Brazil and Argentina will follow, and be host to big name male and female drivers including former F1 driver Jenson Button, Dakar Rally legend Carlos Sainz, W Series Champion Jamie Chadwick and Australian Rally Champion Molly Taylor.

Ali Russell, Chief Marketing Officer at Extreme E, said: “We are very pleased to welcome KSA Sports, Saudi Arabia’s leading TV sports network, to the Extreme E family. As we prepare to go racing for the first time, in the stunning setting of AlUla, there is no better channel for us to reach our Saudi Arabian fans.

“Extreme E is a truly innovative and exciting new electric racing format, with world-class male and female drivers, which not only seeks to entertain but also educate its audience on important environmental stories at the same time.”

Extreme E becomes the latest motorsport event to be broadcast by KSA Sports, and follows in the footsteps of F1, the Dakar Rally and Formula E.

Prince Khalid Bin Sultan Al-Abdullah Al-Faisal, chairman of the Saudi Automobile and Motorcycle Federation (SAMF), who are co-organising next month’s debut race in Saudi Arabia, said: “The support given by KSA Sports has been the driving force in allowing us to grow motorsports across the Kingdom to this point.

“It is to our immense delight that they have chosen to continue to back our events with the agreement to broadcast next month’s AlUla Extreme E X Prix and the season thereafter, which itself marks a new dawn for motorsports on a global scale.”

To learn more about Extreme E, visit - www.Extreme-E.com

ENDS

 

Contact Information

Julia Fry
Head of Communications
+44 7778 108754
julia@extreme-e.com

Carla Corbet
MPA Creative
+44 7944 077440
carla.corbet@mpacreative.com

Diego Bustos
BE Mass Media
(Latin America -including Brazil-, US Hispanics, Spain, Portugal)
+569-8829-9138 or
+1-660-847-4645
diego.bustos@bemassmedia.com

Notes to editors



About Extreme E:

Please visit the Extreme E media centre to access images, videos and press releases: https://www.extreme-e.com/en/mediacentre

Extreme E is a radical new racing series, which will see electric SUVs competing in extreme environments around the world which have already been damaged or affected by climate and environmental issues. The five-race global voyage highlights the impact of climate change and human interference in some of the world’s most remote locations and promotes the adoption of electric vehicles in the quest for a lower carbon future for the planet.  

To minimise local impact, Extreme E races will not be open to spectators, with fans instead invited to follow the action through live TV broadcast, and on social media. 

The St. Helena, a former passenger cargo ship, has undergone a multi-million Euro refit to minimise emissions and transform her into Extreme E’s operations hub. The ship will be used to transport the championship’s freight and infrastructure, including vehicles, to the nearest port, minimising Extreme E’s footprint, as well as being used to facilitate scientific research through its on-board laboratory.

Extreme E is also pioneering hydrogen fuel cell technology which will enable its race fleet to be charged using zero emission energy. This innovative solution from AFC Energy uses water and sun to generate hydrogen power. Not only will this process emit no greenhouse emissions, its only by-product will be water, which will be utilised elsewhere on-site. 

Season 1 Calendar: 

Desert X Prix: AlUla, Saudi Arabia
3-4 April 2021
Ocean X Prix: Lac Rose, Senegal 
29-30 May 2021
Arctic X Prix: Kangerlussuaq, Greenland 
28-29 August 2021
Enel X Island X Prix: Sardinia, Italy 
23-24 October 2021 
Jurassic X Prix: Dorset, UK
18-19 December 2021

About Continental Tires: Founding Partner and Official Tire Partner

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic and transportation. Continental generated preliminary sales of €37.7 billion in 2020 and currently employs more than 235,000 people in 58 countries and markets. In 2021, the company celebrates its 150th anniversary.

The Tires business area has 24 production and development locations worldwide. Continental is one of the leading tire manufacturers with more than 56,000 employees and posted preliminary sales of €10.2 billion in 2020 in this business area. Continental ranks among the technology leaders in tire production and offers a broad product range for passenger cars, commercial and special-purpose vehicles as well as two-wheelers. Through continuous investment in research and development, Continental makes a major contribution to safe, cost effective and ecologically efficient mobility. The portfolio of the Tires business area includes services for the tire trade and fleet applications, as well as digital management systems for tires.

About CBMM: Founding Supplier

CBMM is the world leading supplier of niobium products and technology. Headquartered in Brazil, with offices and subsidiaries in China, Netherlands, Singapore, Switzerland and the United States.

CBMM offers technical innovation to customers around the globe through a team of over 2,000 highly trained, dedicated professionals providing cutting-edge niobium products and technology to over 400 clients in around 40 countries.

About LuisaViaRoma: Official Fashion Partner

Defined by the Financial Times as “A haven for directional fashion,” LUISAVIAROMA.COM is the top online luxury fashion destination with 5,000,000 visitors per month and worldwide shipping. With each new season, the website presents the collections of more than 600 established designers and young emerging talents.

About Zenith: Official Timekeeper and Founding Partner

ZENITH: TIME TO REACH YOUR STAR.

Zenith exists to inspire individuals to pursue their dreams and make them come true – against all odds. Since its establishment in 1865, Zenith became the first watch manufacture in the modern sense of the term, and its watches have accompanied extraordinary figures that dreamt big and strived to achieve the impossible – from Louis Blériot’s history-making flight across the English Channel to Felix Baumgartner’s record-setting stratospheric free-fall jump. Zenith is also highlighting visionary and trailblazing women – past and present – by celebrating their accomplishments and creating in 2020 its first-ever collection dedicated entirely to them, Defy Midnight.

With innovation as its guiding star, Zenith features exceptional in-house developed and manufactured movements in all its watches. Since the creation of the El Primero in 1969, the world’s first automatic chronograph calibre, Zenith has gone on to master fractions of the second with the Chronomaster Sport and its 1/10th of a second precision and the DEFY 21 with a precision of 1/100th of a second. Zenith has been shaping the future of Swiss watchmaking since 1865, accompanying those who dare to challenge themselves and break barriers. The time to reach your star is now.

About Allianz: Founding Partner and Official Insurance Partner

The Allianz Group is one of the world's leading insurers and asset managers with more than 100 million private and corporate customers in more than 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 790 billion euros on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage 1.7 trillion euros of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are amongst the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2020, over 150,000 employees achieved total revenues of 140 billion euros and an operating profit of 10.8 billion euros for the group.

About Neat Burger: Official Plant-based Partner

Neat Burger is the first of its kind – the planet-friendly, plant-based, full-flavoured game-changer the world has been waiting for. The world’s first plant-based sustainable burger chain, Neat Burger offers a menu that appeals to not only those who follow plant-based diets, but anyone, meat-eaters included, who wants to eat delicious meat-free dishes that are more sustainable, healthier and ethical. The brand is backed by seven-time FIA Formula One World Champion Lewis Hamilton, in collaboration with hospitality organisation The Cream Group and investors, as well as UNICEF Ambassador and early backer of Beyond Meat Tommaso Chiabra. Neat Burger opened its first site in September 2019, just off Regent Street in London, and its second and third dine-in outlets at Camden Market and Soho in 2020. Plans for global expansion across Europe, the US and Middle East are already in place for 2021 and beyond.

About EY: Official Innovation Partner

EY is a global leader in assurance, tax, strategy, transaction and consulting services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities.

EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. Information about how EY collects and uses personal data and a description of the rights individuals have under data protection legislation are available via ey.com/privacy. For more information about our organization, please visit ey.com.

This news release has been issued by EYGM Limited, a member of the global EY organization that also does not provide any services to clients.

About INTERprotección: Official Insurance Broker

INTERprotección is composed of a group of Mexican insurance, reinsurance and surety bond brokerage companies. With global presence and recognition, INTERprotección has more than 40 years of experience in management and comprehensive risk consulting in the Mexican market. Its business model is focused on bringing the client to the forefront and offering them the best service through innovative and disruptive products, more recently with its new brand ​inter.mx,​ its insurance digital platform that is transforming the insurtech game. Follow INTERprotección on YouTube, Facebook and Twitter @I​NTERproteccion

About Enel X: Official Smart Charging Partner

Enel X is the Enel Group's global business line that offers services that accelerate innovation and guide the energy transition. World leader in the sector of advanced energy solutions, Enel X manages services such as demand response for approximately 7.4 GW of total capacity globally and 137 MW of storage capacity installed worldwide, as well as 232,000 charging points for electric vehicles made available worldwide1. Through its advanced solutions, including energy management, financial services and electric mobility, Enel X provides each partner with an intuitive and personalized ecosystem of technological platforms and consulting services, focused on the principles of sustainability and the circular economy in order to provide people, communities, institutions and companies with an alternative model that respects the environment and integrates technological innovation into daily life. Each solution has the power to transform the goals of decarbonization, electrification and digitalization into sustainable actions for all, in order to build together a more sustainable and efficient world.

1 Public and private charging points, including points of interoperability.

Find out more on https://corporate.enelx.com/en and follow Enel X on its social media channels:

LinkedIn: @EnelX 

Twitter: @EnelXGlobal

Facebook: @enelxglobal

Instagram: @enelxglobal

About XITE ENERGY:

XITE ENERGY was founded by Oliver Bennett and Megan Jones straight out of university two years ago. XITE brings disruptive innovation within the beverage industry; a new frontier to energy drinks. Designed around functionality but with no limitations on health, XITE ENERGY uses functional ingredients that are fused together to provide a cognitive boost, combining natural flavours, natural caffeine and zero sugar.