21 Mar 2021
21 March 2021, London: KSA Sports – Saudi Arabia’s leading TV sports network – has today confirmed that it has added to its vast live event portfolio by acquiring the rights to the debut season of Extreme E.
The network will broadcast live all five of the brand-new FIA-endorsed rallies as they take place over the course of the year at breathtaking locations across the world. The first of those is Saudi Arabia’s own AlUla race, which will be Extreme E’s first ever X Prix taking place April 3rd and 4th.
Over the year races from Senegal, Greenland, Brazil and Argentina will follow, and be host to big name male and female drivers including former F1 driver Jenson Button, Dakar Rally legend Carlos Sainz, W Series Champion Jamie Chadwick and Australian Rally Champion Molly Taylor.
Ali Russell, Chief Marketing Officer at Extreme E, said: “We are very pleased to welcome KSA Sports, Saudi Arabia’s leading TV sports network, to the Extreme E family. As we prepare to go racing for the first time, in the stunning setting of AlUla, there is no better channel for us to reach our Saudi Arabian fans.
“Extreme E is a truly innovative and exciting new electric racing format, with world-class male and female drivers, which not only seeks to entertain but also educate its audience on important environmental stories at the same time.”
Extreme E becomes the latest motorsport event to be broadcast by KSA Sports, and follows in the footsteps of F1, the Dakar Rally and Formula E.
Prince Khalid Bin Sultan Al-Abdullah Al-Faisal, chairman of the Saudi Automobile and Motorcycle Federation (SAMF), who are co-organising next month’s debut race in Saudi Arabia, said: “The support given by KSA Sports has been the driving force in allowing us to grow motorsports across the Kingdom to this point.
“It is to our immense delight that they have chosen to continue to back our events with the agreement to broadcast next month’s AlUla Extreme E X Prix and the season thereafter, which itself marks a new dawn for motorsports on a global scale.”
To learn more about Extreme E, visit - www.Extreme-E.com
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Extreme E is a radical new racing series, which will see electric SUVs competing in extreme environments around the world which have already been damaged or affected by climate and environmental issues. The five-race global voyage highlights the impact of climate change and human interference in some of the world’s most remote locations and promotes the adoption of electric vehicles in the quest for a lower carbon future for the planet.
To minimise local impact, Extreme E races will not be open to spectators, with fans instead invited to follow the action through live TV broadcast, and on social media.
The St. Helena, a former passenger cargo ship, has undergone a multi-million Euro refit to minimise emissions and transform her into Extreme E’s operations hub. The ship will be used to transport the championship’s freight and infrastructure, including vehicles, to the nearest port, minimising Extreme E’s footprint, as well as being used to facilitate scientific research through its on-board laboratory.
Extreme E is also pioneering hydrogen fuel cell technology which will enable its race fleet to be charged using zero emission energy. This innovative solution from AFC Energy uses water and sun to generate hydrogen power. Not only will this process emit no greenhouse emissions, its only by-product will be water, which will be utilised elsewhere on-site.
Season 1 Calendar:
Desert X Prix: AlUla, Saudi Arabia
3-4 April 2021
Ocean X Prix: Lac Rose, Senegal
29-30 May 2021
Arctic X Prix: Kangerlussuaq, Greenland
28-29 August 2021
Amazon X Prix: Para, Brazil
23-24 October 2021
Glacier X Prix: Tierra del Fuego, Argentina
11-12 December 2021
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