07 Feb 2023
Turning racing tyres into living space: Founding Partner Continental opens basketball court made from recycled Extreme E tyres
7 February 2023, London: Founding Partner of Extreme E, Continental Tyres, has opened a cutting-edge and sustainably built basketball court in the Linden-Süd district of Hanover, Germany.
This is no ordinary court – the innovative new build has been constructed using 200 recycled racing tyres from the first season of the Extreme E electric racing series, which Continental supports as a main sponsor.
Since its inception, a core value of Extreme E and its supporting partners has been sustainability, which has been actioned through examples such as electrification, legacy programmes, and a Scientific Committee. Being able to give new life to these old racing tyres is a further impactful development to this goal and demonstrates the significance of a major manufacturer adapting to match a purpose driven mission.
Ali Russell, Chief Marketing Officer at Extreme E, said: “We are delighted with this initiative from our partner Continental, which pushes the boundaries of how we can re-purpose resources in a way that will benefit so many people.
“Over the past two Extreme E season campaigns, it has become clear that both creative thinking and a great deal of ingenuity is required to deliver the solutions necessary to combat the climate crisis. This fantastic initiative certainly achieves that.”
Continental’s partnership with Extreme E has already seen the launch of two generations of the pioneering CrossContact racing tyre – credited as a fundamental development in pushing the boundaries in tyre technology.
In its second year of partnership, Continental launched its most sustainable tyre ever, the second generation of the Extreme E CrossContact.
The application of old PET bottles, making up 100% of the tyre carcass, and a new silica material created from rice husks, a waste product from agriculture, pushes the boundaries in tyre technology ahead of plans to integrate the new technology into volume production of various Continental premium tyres later this year.
This high-level basketball court has taken this innovation one step further, turning old tyres into the foundation of the sporting and social space, in line with the aim of “turning racing tyres into living space”. This, in sum, strives to give people a lively place to play, burn off energy, and train.
Christian Kötz, Member of the Executive Board Tires at Continental, said: “These tyres raced in Saudi Arabia, Greenland, and Senegal. Now, in the form of a basketball court, they are helping to bring young people together and get them excited about sport.
“We’re delighted that the Extreme E tyres are getting a second life after the end of their racing career. Circularity – in this case the reuse and continued use of tyres – is an important area, and one in which Continental is working hard.”
The court was created as part of a collaboration between the city of Hanover, property construction company Hanova, the BasKIDball project, the VIA Linden, and Serve the City Hannover associations and the SV Linden 07 club, on whose premises the half-court has been built. Elastomer processing company REGUPOL handled the transformation of the tyres into rubber paving blocks, and the court was assembled by Hanover-based company Kretschmer.
Belit Onay, Hanover’s Mayor, added: “We would like to thank Continental and all those involved for this new basketball court, which creates a new space for kids and young people and brings sport and sustainability together in the same conversation.
“Initiatives like this show what is possible when so many people help to turn a community project into reality in our city. I’m grateful for all their contributions.”
Christian Kötz and Belit Onay led the official opening. After the first few passes on the court, Kötz and Onay then handed it over to the children from the BasKIDball project, a Germany-wide initiative that aims to use sport to break through barriers and shine the spotlight on the social side of group participation.
BasKIDball stands for values such as team spirit and trust, health, and fairness. With the social aspect playing a central role, it is fitting that Continental will support this approach with the help of Extreme E resources, as all involved stand for progression, sustainability and equality.
To learn more about Extreme E, visit - www.Extreme-E.com
ENDS
Contact Information
Charlotte Sefton
Extreme E
+44 7827 214807
charlotte@extreme-e.com
Simra Gulzar
Extreme E
+44 7552 858229
media@extreme-e.com
Josh Bell
MPA Creative
+44 7557 102540
jb@mpacreative.com
About Extreme E:
Now heading into its third season, Extreme E is a radical off-road racing series, founded by the same team behind Formula E, which showcases electric SUVs and futuristic technologies in some of the world’s most remote and challenging environments.
This five-event global voyage utilises its sporting platform for the purpose of promoting electrification, environment and equality. The series’ goal is to highlight the impact of climate change in some of the world’s most endangered environments, promote the adoption of electric vehicles to pave the way for a lower carbon future, and provide a world-first gender-equal motorsport platform.
The first sport to ever be built out of a social purpose, Extreme E aims to minimise environmental impact while maximising awareness, racing in places that have already been damaged or affected by climate change or human interference and taking fans deep into the heart of the most pressing issues facing our planet’s future.
Not only that, but Extreme E is also helping the car industry to develop future-facing technology using racing as a platform for road innovation, which accelerates change ten-fold.
Season 3 Calendar
Saudi Arabia: 11-12 March 2023
Scotland, UK: 13-14 May 2023
Sardinia, Italy: 08-09 July 2023
Sardinia, Italy: 16-17 September 2023
Chile: 02-03 December 2023
About Continental Tires: Founding Partner and Official Tire Partner
Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent, and affordable solutions for vehicles, machines, traffic and transportation. Continental generated preliminary sales of €37.7 billion in 2020 and currently employs more than 235,000 people in 58 countries and markets. In 2021, the company celebrates its 150th anniversary.
The Tires business area has 24 production and development locations worldwide. Continental is one of the leading tire manufacturers with more than 56,000 employees and posted preliminary sales of €10.2 billion in 2020 in this business area. Continental ranks among the technology leaders in tire production and offers a broad product range for passenger cars, commercial and special-purpose vehicles as well as two-wheelers. Through continuous investment in research and development, Continental makes a major contribution to safe, cost effective and ecologically efficient mobility. The portfolio of the Tires business area includes services for the tire trade and fleet applications, as well as digital management systems for tires.
About Enel X Way: Official Smart Charging Partner
Enel X Way is the Enel Group's company fully dedicated to electric mobility. With around 25,000 managed public charging points, Enel X Way operates in 16 countries, both directly and through joint ventures such as Ewiva in Italy and Chargeway in India. As a global platform for e-Mobility, the company is focused on developing flexible charging technologies and solutions to improve the customer experience and to enable the electrification of transport for consumers, businesses, cities and public administrations.
LinkedIn: Enel X Way
Twitter: @enelxway
Instagram: @enelxway
Facebook: @enelxway
About Zenith: Official Timekeeper and Founding Partner
Zenith exists to inspire individuals to pursue their dreams and make them come true – against all odds. Since its establishment in 1865, Zenith became the first watch manufacture in the modern sense of the term, and its watches have accompanied extraordinary figures that dreamt big and strived to achieve the impossible – from Louis Blériot’s history-making flight across the English Channel to Felix Baumgartner’s record-setting stratospheric free-fall jump. Zenith is also highlighting visionary and trailblazing women – past and present – by celebrating their accomplishments and creating in 2020 its first-ever collection dedicated entirely to them, Defy Midnight.
With innovation as its guiding star, Zenith features exceptional in-house developed and manufactured movements in all its watches. Since the creation of the El Primero in 1969, the world’s first automatic chronograph calibre, Zenith has gone on to master fractions of the second with the Chronomaster Sport and its 1/10th of a second precision and the DEFY 21 with a precision of 1/100th of a second.
About ENOWA: Official Green Hydrogen Partner
About ENOWA: ENOWA is a world-class energy, water and hydrogen company founded in NEOM, Saudi Arabia. ENOWA produces and delivers clean and sustainable resources for industrial and commercial applications using a customer-centric smart and connected system, designed to be circular and takes advantage of NEOM's optimal solar and wind energy profile. ENOWA benefits from NEOM's greenfield site, which has no legacy infrastructure, to advance Energy, Water, and Hydrogen innovation.
ENOWA will act as a catalyst and incubator for developing new, sustainable energy and water businesses while creating a robust economic sector regionally. Through its commitment to renewable energy and efficient water management, ENOWA seeks to become a global reference for industry leaders and setting a benchmark for sustainable economic circular systems around the world.
For more information, please visit enowa.neom.com
About Vodafone Business: Official Technology and Communication Partner
With expertise in connectivity, global scale and the leading IoT platform, Vodafone Business is a leading technology communications company helping organisations succeed in a digital world and keeping society connected. Vodafone’s purpose is to connect for a better future, enabling an inclusive and sustainable digital society, and many of its solutions have sustainability and inclusivity embedded.
Unique in its scale as the largest pan-European and African technology communications company, Vodafone transforms the way we live and work through its innovation, technology, connectivity, platforms, products and services. Vodafone operates mobile and fixed networks in 21 countries, and partners with mobile networks in 52 more. As of 31 December 2021, they had over 300m mobile customers, more than 28m fixed broadband customers and over 22m TV customers.
This collaboration will see Vodafone Business leading innovations and capabilities such as 5G, MPN, IOT and MEC, integrated into Extreme E’s global operations and will include full involvement in the purpose- driven elements of the series, with special prominence on Extreme E’s Legacy Programmes and the Science Laboratory on board the St Helena.Through its IOT solutions, Vodafone Business is helping sustainability efforts, including agriculture, forestation and decarbonisation of energy grids.
Find out more on http://www.Vodafone.com/business and follow Vodafone on its social media channels:
Twitter: @VodafoneGroup
LinkedIn: www.linkedin.com/company/vodafone
About EY: Official Sustainability Partner
EY is a global leader in assurance, consulting, strategy, transactions and tax services, and already plays a significant role in working with Extreme E. Originally announcing its collaboration with the championship back in 2020, EY came on board to help Extreme E achieve its commitment to minimising its overall footprint whilst creating a positive legacy.
Whilst Extreme E strives ‘to race without a trace’, the framework provided by EY has helped the series to minimize its environmental impact across each of its remote race locations. Both prior and post-racing impact assessments have supported Extreme E to strategically plan their actions within these areas.
EY and Extreme E will work closely together to promote the five pillars of Extreme E (or “Five Es”) through the adoption of ‘XE Talks’. These informative presentations, facilitated by Extreme E’s Scientific Committee, will shed light on the Five Es, showcasing the joint commitment of EY and Extreme E.
About CBMM: Founding Supplier
CBMM is the world leading supplier of niobium products and technology. Headquartered in Brazil, with offices and subsidiaries in China, Netherlands, Singapore, Switzerland and the United States.
CBMM offers technical innovation to customers around the globe through a team of over 2,000 highly trained, dedicated professionals providing cutting-edge niobium products and technology to over 400 clients in around 40 countries.
About Kaizen Clean Energy: Official Clean Energy Technology Provider
Kaizen Clean Energy (KCE), a manufacturer of hydrogen generators, is developing integrated solutions for electric vehicle (EV) charging, hydrogen fuelling, and distributed power for the grid and critical assets.
KCE offers its mobile microgrid to customers through an Energy as a Service contract, which eliminates large capital expenses and provides customers with the flexibility to scale with energy needs over time.
Kaizen Clean Energy will support ENOWA - NEOM’s energy, water, and hydrogen subsidiary and Green Hydrogen Power Partner to Extreme E - in delivering a pioneering hydrogen microgrid solution to the championship.
Find out more on: www.kaizencleanenergy.com.
About ALLCOT: Official Environmental Contribution Partner
Guided by the United Nations Sustainable Development Goals and the Paris Agreement, ALLCOT works together with communities, organizations, and governments worldwide in climate actions, to accelerate the transition to Net Zero. ALLCOT develops Climate action through projects and solutions with triple impact: environmental, social, and economic, using four strategies:
- Sustainability strategies: Innovative, comprehensive, and tailored solutions for businesses to reduce and compensate greenhouse gas emissions and measures the socio-economic co-benefits through the SDGs.
- Project development & implementation: Implementation of carbon projects in developing countries, rooted in community engagement, environmental stewardship, and economic viability, driven by integrity, equity, and transparency.
- Capacity building: Providing individuals and communities with practical skills and knowledge, possible to apply in their daily lives.
- Advocacy: Creating systemic change to work closely with policymakers and stakeholders to promote sustainable policies and practices at the local, national, and international levels.
Find out more on: www.allcot.com
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